HAMS of people on Mount Royal lookout, cross-country-skiing, getting into horse-drawn sled, winter. Shots of women preparing posters and drawings for fashion show. Shot of hat model being photographed. Shot of fashion designer (man) looking at drawings, calling up woman, both discussing drawing, man wrapping piece of fabric around woman to see effect. Shots of tailor cutting up pattern pieces from same fabric, of woman sewing at machine, of dress being ironed, of woman finishing details on dress, designer looking at final results, adjusting sheer bolero over dress. Shot of model wearing same dress, fastening necklace. Shots designer supervising backstage at fashion show, looking at his finished design on live mannequin. Shots of spectators at table, attending fashion show, designer sitting at his place, woman announcing at microphone. Shots of various dresses being modelled on stage, intercut with reactions of spectators. Night shots of pedestrians walking along Sainte-Catherine Street, many neon lights, of woman walking past window displays, stopping to admire some.