MS of woman looking at electric appliances, blenders in department store, saleslady giving explanations, ZOOM IN on lights suspended at ceiling. MCSs of head of customer looking at merchandise. MS of customer buying stove, of salesman giving information, ZOOM IN on "Energuide" sticker on stove, of salesman opening oven for demonstration. CS of sticker, salesman explaining something to customer. MSs of row of television sets, salesman explaining and customer, ZOOM IN on television dials.