Shopping bags of different brands and stores, pedestrian consumers on Ste-Catherine West, Montreal. Shopping. AUT EXT Anonymous pedestrians in downtown Montreal (we often see only their feet), they carry shopping bags with logos of different brands; Bay, RW & Co, Zara, La Senza, Victoire Delage, Levis and Aldo. Showcase of Simons store on Ste-Catherine; mannequins in the display window wearing clothes and fashion accessories. Head of a female mannequin. Billboard of Aldo company; the same poster in a Aldo shop window says "Mid-season Sale". Huge poster of the fashion company Guess at a street corner, pedestrians walking in the background; cars are immobilized in the foreground, CU on details of the advertisement. Façade and sign of the department store Ogilvy on Sainte-Catherine; consumers enter and exit through the door. Keywords: DOWNTOWN,STORE,CONSUMPTION,FASHION,MONTREAL (CITY),PEDESTRIAN,PUBLICITY,ACRONYM AND LOGO,SALE