Several atmosphere shots on site of the 2007 South by Southwest Festival in Austin; shots of the neon sign on exterior wall of Austin Convention center. Forwards TRAVELLING SHOTS from car driving into downtown core, passing by the Frost Bank Tower and the State Capitol building. HASs of crowd strolling on 6th street, hand-held shots walking through crowd, shots of storefront, cafés and bars at dusk. Lateral TRAVELLING SHOTS from car moving in street near site at nightfall.